Just a girl from Lahore, raised among vibrant textiles, colour, craftsmanship, and the city's bustling bazaars. Those early experiences shaped the way I see clothing and eventually led me to Parsons School of Design in New York, where my perspective on fashion expanded.

FEREL is a reflection of both worlds, the craftsmanship I grew up around and the perspective I gained studying abroad.

FEREL is an exploration of what everyday art can become when translated into clothing. Built on the belief that clothing can be as expressive as art without ever losing its purpose, every piece begins with a thoughtful design and is brought to life through uncompromising craftsmanship. Traditional techniques are reimagined into modern silhouettes that feel effortless, timeless, and made to be lived in.

Rather than following trends, FEREL creates garments that invite repeated wear, evolving with the people who choose them.